SME Digital Package: how to obtain a grant for your website with Intrépide Studio
The SME Package Digital supports Luxembourg SMEs in going digital: 70% funding for projects in digital marketing, management systems, or e-invoicing (€3,000–€25,000 excl. VAT). Intrépide Studio helps design, implement, and optimize projects to maximize the grant.
Published on 24 October 2025
GSO and SEO: how to make your brand readable to AI
Combine SEO and GSO to boost your SME’s visibility! Optimize pillar pages, FAQs, metrics, and maintain a consistent tone. Google ranks your pages, AI generates reliable answers: visibility, credibility, and higher conversions.
Published on 07 October 2025
Sisyphus and Web Design: The quest for the Wow Effect
The “Wow Effect” in web design is an endless quest: every feedback can dilute the vision. The key: educate clients and teams, frame the process, and balance strategy, brand identity, and emotion. Unattainable, yet a powerful driver of bold innovation and creativity.
Published on 07 May 2025
Artificial Intelligence revolutionizes SEO
AI is transforming SEO: automating analysis, keyword research, technical optimization, and content creation. With tools like ChatGPT, SurferSEO, or Semrush, businesses can quickly produce targeted content, enhance user experience, and anticipate search engine updates. Human expertise and oversight remain essential.
Published on 27 February 2025
TikTok: The new Eldorado for brands? Decoding and winning strategies
TikTok is a must for brands, thanks to its hyper-personalized algorithm and short, addictive content. It offers virality, engagement, and high ROI, but retention and conversion remain challenges. Success requires grabbing attention in 2 seconds, riding trends, humanizing your brand, and creating authentic, creative content that resonates with users.
Published on 21 February 2025
Marketing 2025: Innovation, Authenticity & Emerging Challenges
AI is reshaping digital marketing, offering efficiency and personalization, yet raising concerns about human connection. Social platforms like TikTok redefine engagement and commerce, while no-code tools democratize creation with limits. Physical events regain importance, and consumers seek authenticity and simplicity. In 2025, brands must balance innovation with genuine human experiences to succeed.
Published on 29 January 2025
