A name turned signature

From mill to Michelin star
Brand Strategy + Visual Identity + UI/UX Interface Design + Photography

Archibald Prince - From mill to Michelin star

Archibald De Prince is a chef trained alongside René Mathieu, winner of the Bocuse d’Or Belgium, and a couple who took over the Vieux Moulin in Lauterborn, just outside Echternach, and made it their home. He runs the kitchen, Rachel runs the dining room. A Michelin star came a few months after opening.

Our role: give that house a shape. Together with the Chef and his wife, we built a bespoke identity that carries their name like a signature. It draws on what feeds their cooking: local terroir, plants, the rhythm of the seasons.

Then we stepped behind the camera. Plates, dining room, bedrooms, the surrounding nature: a shoot on location to show precision without making it cold.

Warning: do not browse on an empty stomach. www.archibalddeprince.lu

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The website brings it all together. The table and the stays come first, the navigation stays quiet, and the path to booking is direct. Nothing stands between appetite and the table.

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