The boa's embrace

Hot Stuff Alert: BOA is Here!
Arlon just got a fiery new HQ for hot pepper fans! TAK restaurant has transformed into BOA — a bold, street-style takeaway where Simon, the owner, reimagined his izakaya-inspired concept into a playground for bao lovers and Korean-style fried chicken fanatics.

Inspired by Japanese tattoo culture (with a spicy twist), we developed a fierce brand image that captures BOA's fusion vibe. From menu cards to posters, stickers to business cards, a whole vivarium of ideas has come to life around the brand.