Digital Marketing

More than a Marketplace

A digital platform for professionals

WPYiT, a matchmaking platform specializing in the financial sector, wanted to improve its visibility among independent consultants and companies looking for qualified professionals. The main objective of this collaboration was to develop brand awareness while generating qualified leads.

Solutions implemented

To meet these objectives, Intrépide Studio implemented a targeted, performance-oriented digital marketing strategy:

Google Performance Max campaigns

Creation of lookalike audiences based on existing users.
Careful selection of relevant keywords and search themes directly related to the needs of WPYiT's customers.
Continuous optimization of ads and bidding strategy to maximize results in terms of impressions and clicks.

LinkedIn Ads campaigns with conversion objectives

Ads designed to convert, highlighting the unique benefits of WPYiT for consultants and businesses.
Targeting decision-makers and financial consultants active on LinkedIn.
Track conversions and adjust advertising messages based on performance.

Creation of a landing page dedicated to conversion

Design of a specific landing page to welcome visitors from advertising campaigns.
Optimized the user experience with clear calls to action, customer testimonials and succinct but powerful information about WPYiT's services.
Simplified contact forms to maximize conversion rates.

Results achieved

Thanks to this strategy, WPYiT achieved its objectives within 3 months:

Click-through rate (CTR): close to 10%, demonstrating strong relevance of ads to target audiences.
Impressions generated: more than 50,000, considerably increasing awareness of the platform.
Clicks to site: around 4,500, demonstrating qualified and interested traffic.
Qualified leads: over 500, providing opportunities to develop business relationships and strengthen WPYiT's reputation in the financial sector.

The combination of Google Performance Max campaigns, LinkedIn Ads and an optimized landing page enabled WPYiT to gain visibility, attract a high volume of relevant traffic, and above all, generate qualified leads in line with its business objectives. This success illustrates the importance of a well-orchestrated digital marketing strategy, supported by the right web media to convert effectively.